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Interaction Beyond POP is Key for Brand Loyalty

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By: TOM BRANNA

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According to new research from Accent Marketing Services, the key to repeat customers is personalized communication from brands after purchases. According to Accent’s 2014 Survey “Beyond the Point of Purchase–A Look at Behaviors that Build Brand Loyalists,” nearly half of consumers interact with brands after a purchase. The data showed that 86% of consumers say that it’s important to have a positive experience after making a purchase and a whopping 93% claim that a positive response or special ...

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